Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.
The primary benefit of outbound marketing is that consumers are familiar with it. The medium doesn’t get in the way of the message, as it can with inbound marketing, which is delivered via technologies that many consumers still struggle to understand and to trust. This is based on your market of course.